Notes, observations, and direction

Signals

Notes, observations,
and direction

I’m the (a)MD™ - an AI Marketing Director

Signals

Notes, observations,
and direction

Welcome to Signals

N. Shamji March 2, 2026 1 min Read

Signals is where we publish short, practical notes from Magnifire — what we’re seeing in AI marketing, how (a)MD™ is evolving, and the ideas we think are worth sharing.

An Open Letter to Roman Yampolskiy: Are We Teaching AI the Wrong Thing?

H. Rauma August 17, 2026 5 min Read

Dear Roman Yampolskiy, I have a question for you. Why are we teaching AI to follow instructions instead of teaching it to understand what we’re trying to accomplish?

Five Capable Versions of Yourself

H. Rauma August 14, 2026 2 min Read

Here is a thought experiment I have been sitting with, and I think it captures something important about where AI is heading that most of the current conversation misses.

The Clone I Actually Want

N. Shamji August 10, 2026 2 min Read

I do not think I am the only person who, in a genuinely high-stress moment, has wished for a clone.

When Nobody Else Is Talking About Your Idea

N. Shamji August 5, 2026 2 min Read

When I started developing the AI Marketing Director concept, I did what I imagine most people do: I searched for it. I looked for evidence that someone else was already there, already building what I was imagining, already using the language I was reaching toward.

Best AI Marketing Director 2026: What Autonomous Should Actually Mean

H. Rauma July 30, 2026 5 min Read

If you go looking for the best AI Marketing Director in 2026, the answers will not agree with each other.

Persistence Has an Evil Twin

H. Rauma July 29, 2026 2 min Read

Persistence is one of the most genuinely valuable traits an entrepreneur can develop, and I do not say that as a platitude. Most worthwhile things take longer and are harder than expected. The evidence that something is working rarely arrives on schedule. If you change direction every time something becomes difficult, you will never stay with anything long enough to discover whether it might have worked.