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Getting started What (a)MD™ does and how the closed loop works (a)MD™ acts as the operating layer for your marketing. It learns your brand, builds a content strategy, creates posts, schedules publishing, reads performance signals, and feeds those signals back into the next cycle. The closed loop means the system does not stop at output. It uses audience response, platform behavior, and your instructions to keep refining what it creates and when it publishes.