Getting started
What (a)MD™ does and how the closed loop works
(a)MD™ acts as the operating layer for your marketing. It learns your brand, builds a content strategy, creates posts, schedules publishing, reads performance signals, and feeds those signals back into the next cycle. The closed loop means the system does not stop at output. It uses audience response, platform behavior, and your instructions to keep refining what it creates and when it publishes.
Choosing your persona type
During onboarding, choose the persona that most closely matches how you use marketing: Personal Brand, Business, Influencer, Coach, Agency, or Consultant. This choice shapes the first strategy model, the examples (a)MD™ uses, and the way it interprets goals. If more than one persona fits, choose the one tied to the outcome you want first. A consultant building authority should usually choose Consultant. A coach selling programs should usually choose Coach.
Connecting your brand
Brand setup gives (a)MD™ the working context it needs. Voice training explains how you sound, what you avoid, and what should feel natural to your audience. Content history uploads help the system see what you have already published and what your audience has responded to. Audience definition tells (a)MD™ who you want to reach, what they care about, and what they need to understand before they trust you.
Your first content cycle
Week one is mostly calibration. Expect (a)MD™ to use your onboarding answers, uploaded content, and selected persona to build the first working strategy. Some posts may feel broad while the system establishes positioning and tests useful angles. By week four, the loop has more signal. The system should be making clearer choices about pillar mix, platform cadence, audience objections, and the content formats worth repeating.
Content and strategy
How the four pillars work in practice
The four pillars organize the job each piece of content is doing. Find You content helps new people discover you. Know You content explains what you do, how you think, and why your approach exists. Like You content builds familiarity, preference, and trust. Buy From You content makes the offer, invitation, or next step clear. A healthy content cycle usually uses all four because audiences rarely move from discovery to purchase in one step.
Reviewing and approving generated content
If approval is enabled, review content for accuracy, voice fit, offer details, compliance needs, and anything time-sensitive. Do not rewrite every sentence unless the direction is wrong. Use approvals to correct facts, sharpen positioning, or flag topics (a)MD™ should avoid. The system learns more from clear approval decisions and short notes than from scattered edits on every post.
Adjusting brand voice mid-cycle
You can adjust brand voice without restarting the account. Tell (a)MD™ what changed in plain language, then provide examples if you have them. Useful instructions sound like, “Make the tone more direct and less playful,” or “Use shorter captions and fewer educational intros.” Mid-cycle changes affect upcoming content first. Already scheduled content may need to be reviewed or regenerated if the voice change is urgent.
Why Pillar 2 appears when you asked for Pillar 4
When (a)MD™ suggests Know You content after you asked for Buy From You content, the loop is usually responding to a trust gap. The system may see that the audience needs more context before another direct offer will work. That is not the system ignoring the sales goal. It is sequencing toward it. Buy From You content performs better when the audience already understands the problem, your point of view, and why your offer is credible.
Platforms and publishing
Which platforms (a)MD™ posts to
(a)MD™ can publish across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and Pinterest. Cadence is decided from your plan, connected platforms, audience behavior, and content capacity. Some accounts need a heavier LinkedIn presence. Others need short-form video, visual posts, or steady local visibility. The goal is not to post everywhere equally. The goal is to keep the right platforms active at a pace the strategy can support.
Pausing, rescheduling, or overriding scheduled content
Pause scheduled content when timing changes, an offer is no longer valid, or a sensitive event makes the planned post inappropriate. Reschedule when the content is still useful but the timing is wrong. Override when you want a specific message to go out even if (a)MD™ would normally sequence something else first. The system will use the manual change as context for future scheduling decisions.
Reading Engagement Overview and Recent Activity
Engagement Overview shows the higher-level pattern: where attention is coming from, which content types are earning response, and whether the cycle is moving in the right direction. Recent Activity shows the operational feed: what was created, scheduled, posted, approved, paused, or changed. Use both together. Engagement Overview explains the trend; Recent Activity explains what the system actually did.
Account and billing
Plan tiers
Standard tiers are Lift at $97/month, Flow at $197/month, and Scale at $297/month. Each tier includes one brand workspace, onboarding, voice training, content history upload, audience definition, scheduled content, Engagement Overview, Recent Activity, and support appropriate to the plan.
Upgrading, downgrading, or canceling
Plan changes affect future work cycles. Upgrades can increase cadence, reporting depth, or support level once the new plan is active. Downgrades may reduce publishing volume, optimization frequency, or available workflow features. Canceling stops future billing and leaves service active through the paid period unless your account terms state otherwise.
Payment methods and invoice access
Payment methods, receipts, and invoices are managed through Billing. Use Billing when you need to update a card, review a charge, download an invoice, or confirm the current billing status on the account. If you cannot access Billing, contact support from the email address tied to the account.
Agencies and partners
Adding client seats
Agency and partner controls appear only after your account has approved access. Client seats are added from the agency workspace. Each client should have a separate workspace, brand profile, content history, audience definition, and publishing setup. Do not reuse one workspace for multiple clients, because the brand memory and performance loop need clean boundaries.
Switching between client workspaces in (a)MD™ SCALE
(a)MD™ SCALE accounts can move between client workspaces from the agency view. Before making changes, confirm the active workspace name and client brand. The system treats each workspace as a separate operating environment, so instructions, approvals, reports, and publishing schedules apply only to the workspace currently selected.
White-label options
White-label settings control what the client sees and how the service is presented. Availability depends on your agency plan and account approval. Before onboarding a client, confirm the display name, contact path, client-facing language, and any domain or portal settings that need to match your agency relationship.
Referral code and payout tracking
Referral codes and payout status are tracked from the partner area when partner access is enabled. Use it to confirm which referrals are active, which payouts are pending, and which accounts are still inside any required qualification period. If a referral is missing, send the customer’s email, signup date, and referral code used to support.
Troubleshooting
Content did not post or scheduling failed
First check Recent Activity to see whether the content was created, scheduled, paused, or blocked by a platform connection issue. Then confirm the connected account is still authorized and that the scheduled time has passed in the correct timezone. If the post is still missing, send support the platform, scheduled time, post title or preview, and any error shown in the activity feed.
Brand voice drifted
Voice drift usually means the system needs fresher examples or clearer constraints. Upload recent content that sounds right, mark examples that sound wrong, and give direct correction notes. Good retraining notes are specific: “less hype,” “more founder-led,” “avoid slang,” or “lead with the customer problem before describing the offer.”
Performance dropped
Short-term performance drops are normal. (a)MD™ looks for patterns before changing direction, because one weak post or one quiet week can create false signal. The system checks whether the drop is platform-wide, topic-specific, cadence-related, or tied to a change in offer or audience behavior. If the pattern persists, it will adjust pillar mix, hooks, timing, and platform emphasis.
Contact human support
For anything urgent or unclear, email [email protected]. Include the account email, affected workspace, platform if relevant, and a short description of what happened. Screenshots help when the issue involves scheduling, billing, approvals, or unexpected output.