Who's behind the (a)MD™
Meet the people behind the AI.
Magnifire is a lean team doing a lot with a little. AI gives us reach, speed and capacity. Our job is to bring the judgment, context, taste and accountability that still need a human in the room.
We work across strategy, growth, operations, client delivery and quality control. Different roles, same goal: make sure the work is useful, sharp and actually right for the client.
the roster
Hannu Rauma
President & Founder
contact HannuAfter more than 20 years in marketing and 12,000 conversations with small-business owners, Hannu recognized early that AI could make sophisticated marketing accessible to businesses that could not afford an entire team.
He began applying generative AI to marketing in 2022 and later developed the concept behind Magnifire's AI Marketing Director, (a)MD™—an AI that takes responsibility for an ongoing marketing role, not just individual tasks.
Today, he leads Magnifire's direction, product development and strategy.
John Devaney
Client Success & AI Delivery Manager
contact JohnJohn makes sure clients get what they came for.
He works between the client and the AI systems behind Magnifire, helping turn goals, preferences and real-world business needs into clear direction for the work being produced.
He also keeps an eye on delivery, making sure the system isn't just functioning, but functioning well for the person on the other side of it.
Narissa Shamji
Marketing & Growth Manager
contact NarissaNarissa helps Magnifire get seen, understood and remembered.
She works across content, outreach, brand growth and new opportunities, helping connect what we're building with the people and businesses it was built for.
In short, she helps make sure Magnifire doesn't become one of those great ideas nobody hears about.
Aline Dias
Operations & Resource Manager
contact AlineAline keeps the wheels from flying off.
She manages priorities, resources, timelines and the day-to-day coordination that keeps the team moving in the same direction.
As Magnifire grows, her role prevents adding process for the sake of process and making sure the right people and resources are in the right place at the right time.
Aika Ignacio
Content Quality Manager
contact AikaAika is one of the last human sets of eyes on the work before it goes out into the world.
She reviews client content and imagery for accuracy, consistency and overall quality, making sure what gets published feels considered, not automated.
AI can produce a lot. Aika makes sure we're proud of what actually leaves the building.
Daniel Mendez
Business Development Manager
contact DanielDaniel helps turn interest in Magnifire into the right conversations.
He works with prospective clients to understand what they actually need, where Magnifire can help, and whether there's a good fit.
His role isn't about pushing a package. It's about making sure people understand what they're buying and why it matters before they ever become a client.
support
General support
Not sure who to ask? Send it here.
General support reaches a shared inbox the whole team can see, so your message gets picked up by whoever can answer it fastest rather than waiting on one person.
Small team. Serious capacity.
Magnifire doesn't look much like a traditional agency, and that's intentional.
We don't build large teams around work AI can already do well. We keep people focused on the things that matter more: strategy, judgment, relationships, creative direction and quality.
The AI handles the scale.
The people make sure the work still has a pulse.
That's the team behind your AI Marketing Director.
